OUR JOURNEY: FROM PASSION TO INNOVATION

Since 2010, our mission has been to help people personalize their cars while building a brand that brings joy and fulfillment. We’ve always pushed for better design, creativity, and innovation.

It all began in 2009 when Don bought his first Mini Cooper. Frustrated by the lack of quality grille badges, we set out to create something better—igniting a journey that continues today. Through late nights, product testing, patent applications, and inventory building, we launched GoBadges on May 15, 2010, shipping our first order from a basement. Within two years, we expanded to 120+ countries and collaborated with brands like Lamborghini, Hyundai, Kia, and BMW MINI.

Growth led us to a new office in Camillus, NY, and by 2012, GoBadges made its mark at the SEMA Show. Rapid expansion followed, requiring more space, staff, forklifts, and plenty of late-night pizza. Today, GoBadges is available on Amazon, Walmart, and in 130+ countries. We’ve partnered with major retailers like PepBoys and Camping World and collaborated on official projects with MINI USA, MINI Taiwan, MINI Australia, MINI Korea, Kia, and Lamborghini.